It has been a busy week for British alcoholic ginger beers. It started with Ginger Joe making its TV debut (see below) with a spoof moustache advert. This was followed by the launch of this year's Crabbie's Christmas TV advertising campaign featuring the popular retro duo George and Camilla. I cannot find a YouTube video for Crabbie's so in the interest of fair play I will offer a link to the Crabbie's TV advert page. And later in the week it was announced that Scottish brewer Williams Brothers has started exporting its alcoholic ginger beer to Australia.
I've mentioned before about how the weather can have a devasting effect on farming businesses. Fresh Plaza reported last week on the plight of farmers in Thailand after 740,000 acres of farmland succumbed to flooding. The forthcoming harvest of ginger will be unaffected as the growing region escaped the floods. Not so lucky are ginger farmers in Taitung County in eastern Taiwan who have suffered extensive damage following 400mm (15.75 inches) of rain in two days. Farmers here are hoping that the central government will activate its compensation scheme.
Continuing last week's story about the spate of suicides in the ginger farming community in the Indian state of Kerala, reports are emerging which seem to indicate that it was the fall in the price of ginger which was the primary contributing factor. By early last week the number of suicides had, sadly, increased to seven. Before the current growing season started, ginger fetched Rs 2,500 per 60kg bag. Then Nepalese ginger reached the Indian market causing the domestic price to plummet to Rs 500, an 80pc fall. Unfortunately, the farmers had to borrow their start-up funds from money lenders and micro-finance institutions as the banks would not advance them loans. With an input cost per acre of Rs 250,000, a harvest yielding less than Rs 150,000 per acre and an interest rate on the loans as high as 24pc, it is not difficult to see why ginger farmers are facing considerable hardship.
These figures seem awfully high when you consider that the total value of Indian ginger exported to Pakistan in the last financial year was Rs320 million.
The Spices Board of India has released its export figures for the April-September half year and it shows that India exported 8,000 tonnes of ginger, a rise of 44pc compared to the same period last year. The value of these exports increased by 151pc to Rs 90.02 crores (Rs 900.2 million).
Congratulations to Boozy Infusions for winning Best Drink at this year’s deliciouslyorkshire food and drink awards for its Jamaica Ginger Cake Infusion liqueur. I'm intrigued to find out more about this unusual drink which has been described as having a 'knockout aroma'.
Well, I managed to buy a couple of packets of the limited edition Dorset Cereals gingerbread porridge after visiting the only stockist in my area three times in four days. I haven't tried it yet so it had better be good.
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