Friday 3 August 2012

Ginger Beer, Ginger-Spiced Beer, Ginger Lager & Ginger Cider

If you think that his post seems like a drinks special, believe me, it is unintentional. There has just been a lot of drink-related activity recently.

The Brew Star brewery from Morpeth in Northumberland recently conducted a trial brew of Ginger & Fig Porter. No news yet on whether it will make a reappearance.

Gosling Brothers has launched its Stormy Ginger Beer on the UK on-trade market to create the definitive Dark ‘n Stormy, Bermuda’s official national drink. So next time you go to the pub you can ask for the real thing. And if the landlord doesn't have it, threaten to take your custom elsewhere! (Source: imbibe.com)

If you live in New Zealand you'll be pleased to hear the latest news about Monteith's Brewery Company. Stuff reports that the Greymouth brewery has re-opened following a one year, $4 million refurbishment. Once the new bottling plant is up and running, production of a new beer, an alcoholic ginger beer, will commence.

The Times of Oman reports that Caribou Coffee, a leading US coffee chain, has launched three new iced teas in Oman with the most popular among Omanis being Lemon Ginger Pomegranate. That doesn't come as a surprise as ginger is widely used in the country.

A new beer has been launched by Jack's Abby Brewing from Massachusetts - Ginger & Juice. This lager beer is brewed with pureed ginger, grapefruit juice and peel, buckwheat and hops. This isn't the only ginger and grapefruit lager that I've found. Shiner Ruby Redbird, from the Spoetzl Brewery in Texas, uses red grapefruit.

Okanagan Premium Cider from British Columbia in Canada has added an innovative new flavour to its popular range, according to the Kelowna Capital News. The new flavour is Ginger Apple and it contains locally grown apples. I imagine that the ginger is imported.

I've found that ginger beers can have quirky names just like real ales. The latest I have encountered is Pigs Arse Chilli Ginger Beer from Irish Murphy in Brisbane. I know absolutely nothing about this beer; can someone help?

And finally, what do you make of this article in IOL? Hakanoa, the ginger beer maker from Auckland in New Zealand, ran an advertising campaign which referred to red-haired children as "ginger spawn". The press release accompanying the campaign said: "They say children are a blessing, but it's fair to say no parent sets out wanting a ginger child". It continued: "So ginger-beer maker Hakanoa has given those parents unfortunate enough to be cursed with ginger children the opportunity to swap them for something they will want". The campaign caused outrage. But Hakanoa responded a couple of days ago on Facebook by stating that the company did not create the ad. It was created by ginger-haired parents of ginger-haired children. These parents, who work in advertising, were concerned at the bullying their children suffered. Hakanoa and The Little Grocer (where you could collect the ginger beer) agreed to front the ad as a way of raising the issue. What do you think of it? Has it worked?

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